Janet deVries, CFRE

Consultant & Founding Director

Janet has been advising clients on fundraising, including capital campaigns, for more than 19 years.  Her particular areas of expertise are strategic planning, relationship management, capital and annual campaign planning and execution, communications, major gifts, data and technology management, and publications ― including desktop publishing and website design.

Janet established the first development office for Beacon Christian Schools (St. Catharines) in 2001.  Her main task was to meet the annual fund goal of $550,000 to support the operations of the K to 12 schools with 350 students, a non-existent database and a small endowment.  Within the first year, the board voted to expand and improve its facilities to grow the student body and embark on a multi-million dollar capital and annual campaign.  Also during that first year, Janet helped the organization acquire the largest designated gift ever received in their history.  She followed that success with a capital campaign gift of $500,000, as part of an $8.5 million comprehensive capital campaign.

One of her primary roles was to provide leadership in organizational readiness for fundraising, particularly in steering the process of involving and engaging stakeholders.

Throughout her tenure, Janet managed several committees of volunteers in the areas of fundraising, events, strategic planning and finance.  She also served on the board of directors and as treasurer before taking on her fundraising role.  Subsequently she served as Director of Development, Campaign Director, and was responsible for marketing and communications.

In her work with Beacon, Janet also gained considerable experience with media relations, including writing press releases.  She is also accomplished at desktop publishing.  As a result, Crossroads Consulting can often save clients considerable expense in these areas.

She also provided development and gift planning counsel for the partner charities of Christian Stewardship Services, a charity that serves 45 charities throughout North America. 

Within her consulting roles she has conducted many feasibility studies, managed capital campaigns, created and developed case for supports, facilitated meetings and workshops, conducted philanthropic assessments and audits, written development and gift planning plans for organizations and other similar projects. 

Other/selected Professional Accomplishments:
  • Janet was one of the first development directors for independent schools to recognize a need for a professional development group in that sector.  To that end, Janet founded the Association of Christian School Development & Advancement Directors.

  • Prior to entering the fundraising field, Janet worked for many years in the legal profession and holds a law clerk's diploma.  Her work involved extensive client contact, as well as operations management, financial management, staff hiring and establishment of operating policies and procedures.

Areas of Expertise:
  • Strategic planning

  • Capital campaign planning and management

  • Annual campaign planning and management

  • Cultivating and securing major and planned gifts

  • Staff and volunteer training

  • Staff hiring and management

  • Volunteer recruitment, training and management

  • Prospect research

  • Public relations and special events

  • Communications

  • Data management and technology

  • Brand & identity management

  • Desktop publishing

  • Membership/societies orientation & engagement

  • Recruitment

Professional Accreditations and Associations:
  • Certified Fund Raising Executive (CFRE) designation since 2006

  • Association of Fundraising Professionals (AFP), Golden Horseshoe Chapter, founding member

  • Association of Philanthropic Counsel (APC), Executive Member

  • Association of Christian School Development and Advancement Directors, founder

  • Association of Christian Education of St. Catharines, former board member & treasurer

  • Ontario Alliance of Christian Schools, Advancement Council member

  • Rotary International, St. Catharines Club, former member and committee member of World Community Service and Charitable Trust

  • Zonta International, Niagara Falls Club, member

  • 100 Women Who Care St. Catharines, co-founder